Small to medium sized businesses are the engine room of Australia yet despite their critical importance to our economy, some SME businesses aren’t getting the funding support they need and deserve.
The craft of banking to SMEs has been largely lost to the Australian economy as banks have industrialised their business models and have become fixated on property-based lending.
The Judo team, with experience at the highest levels of some of the world’s largest banks, saw an opportunity to do better.
Our name comes from the ‘Judo Strategy,’ the art of defeating larger opponents by using size as an asset. We’re smaller and more nimble, so we can adapt quickly to help our customers seize opportunities and make the right decisions for their business.
Our customers deal directly with decision-makers who are empowered to judge each application on its merits, rather than relying on complex processes and evaluation metrics that ignore the reality of business itself.
Our customers don’t just get a call centre number; they get direct, regular contact with their own relationship manager who will get to know their business inside and out and be well equipped to tailor-make financial solutions that match their needs, rather than a one size fits all approach.
At Judo, we always put relationships first, they’re at the heart of everything we do, it’s what our business is built on.